J.C. Penney (JCP) reported an increasingly worrisome sales performance last week as the company put forth its Q1 2017 results.  Like Macy’s (M) and Kohl’s (KSS) before J.C. Penney, same-store-sales and total net sales fell YOY and missed analysts’ estimates.  Analysts had expected J.C. Penney to report a SSS comp of -.7% for the quarter, but the retailer grossly missed…

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