The Efficient Market Hypothesis is a hypothesis in financial economics that states that asset prices reflect all available information. A direct implication is that it is impossible to “beat the market” consistently on a risk-adjusted basis since market prices should only react to new information.
In order to beat the market, one needs a repeatable strategy whereby it takes into consideration how-to generate alpha. My strategy employed at finomgroup.com/ and which has been published for many years (mainly about my person) is one that emphasizes a repeatable, yet under appreciated strategy because it’s a short strategy. In other words, the alpha generation comes from “being where they are not”. The boat is often most crowded and lacking alpha, therefore, move to the other side of the boat where the alpha can be found.